Customer Relationship Management Applications †MyAssignmenthelp

Question: Discuss about the Customer Relationship Management Applications. Answer: Introduction The purpose of the following paper is to discover the major areas in which Target Canada had failed and the attempt to discover the opportunities that could have helped them to thrive in the real business world. They have tried several ways to survive in the competitive business environment but all the attempts had gone in vain. This paper aims to find out the causes for the down fall and prepare the SWOT analysis that can help to understand the reasons well enough. The reasons that could be identified for the failure of Target Canada have to be identified in this scenario. The proper reasons include the factors that there was a rushed opening for Target Canada that ultimately turned contrary to their expectations.[1] The employees of the organization were not properly trained in this matter. In some cases, it has been found that the employees were undertrained and underprepared to perform their job roles; the flowed technology that was used in this organization was not up to the mark.[2] This flowed technology would have to be improved. The CEO of the company had the responsibility to look after these issues that he could not address properly. Another problem that was located in this matter was the fact that Target Canada had been investing more money on the leases. SWOT analysis Strengths The Target brand is a well recognized brand in the world that is very much respected by the customers. The products of Target Canada were liked by the customers unlike those of Walmart. The stores of Target were viewed to be places where it was a fun place to shop. A good brand loyalty was created as they had a good relationship with the customers.[3] Weaknesses The business model of the Target was based on the supercenters and the big box stores. The problem was that the customers with smaller budgets preferred the smaller neighborhood stores. The business environment is changing so it was very hard for Target Canada to survive without changing its business model. Opportunities The business reputation of Target Canada in the fashion retail line has been very attractive to the customers. They have high opportunities of customer satisfaction by providing the customers with the e-commerce services. They could develop new sales channels like opening smaller neighborhood stores, click and pull method implementation, delivering the products on the same day of order and others.[4] Threats As the transactions were not done properly, there were high chances that the economical things could have failed and that are what actually had happened. The company was launched in a rush. This is what led to their fall in the realm of their business. Target had many operational problems and those led to their fall as well. The over ambitious launch schedule had brought upon the problems for Target Canada. The consumers found most of the shelves of the stores to be empty and this had completely evoked a sense of fury in them. The ambition to grow rapidly in the Canadian market had brought about their mess. Other major problems Some other major problems had been identified in the Target Canadas growth in the Canadian market. The too much aggression in the fact of opening the stores had been a wrong decision for the organization.[5] Walmart had put up a great show of competition has they edged forward to close the deal that had great offers in the Zellers sale. The existing technology in Target Canada was not up to date and that caused serious problems for the company as well. The advertising strategies were not that much attractive that could lead them to succeed in their business environment. The decision of using the SAP technology did not work well for them as well.[6] It is to be highlighted that my responsibilities and performing them properly had a huge role to play in the success of the company. However, I was unable to perform my responsibilities properly. It is completely my failure to understand that the company could not provide the customers proper products to the organizations. The customers had found that the shelves of stores empty. Its desire to expand into new foreign markets had been failed because I was unable to execute the matters to cater to the demands of the customers after opening 124 stores in the country. I was also unable to recognize the fact that the demographics of Canada were different in habit than the demographics of USA. I also failed in implementing the JDA software in the realm of selling the products. However, the problems began to grow and I could not find any solution to it. Conclusion The paper can be concluded by saying that Target Canada had taken some serious faulty decisions that led them to their downfall. This had to be increased with the fact that their business decisions were imperfect as well. They did not utilize their opportunities and lagged behind in many ways that caused their immediate downfall in the Canadian retail market. References "Target : Expect More. Pay Less.."Target.com. N.p., 2017. Web. 14 Oct. 2017. Ahmad, Shoeb. "Technology in organizations."International Journal of Research in Business Management2.7 (2014): 73-80. Kale, Vivek.Implementing SAP CRM: The Guide for Business and Technology Managers. CRC Press, 2014. Mithas, Sunil, Mayuram S. Krishnan, and Claes Fornell. "Why do customer relationship management applications affect customer satisfaction?." American Marketing Association, 2013. Strm, Roger, Martin Vendel, and John Bredican. "Mobile marketing: A literature review on its value for consumers and retailers."Journal of Retailing and Consumer Services21.6 (2014): 1001-1012. van Rompay, Thomas JL, et al. "On store design and consumer motivation: Spatial control and arousal in the retail context."Environment and Behavior44.6 (2012): 800-820.